Welcome to Bootcamp.

This is a program with a very single minded focus; to add $10,000 per month to your revenue in 90 days, and maintain it reliably into the future. Whether you’re starting from scratch or you’re already running a practice, if you know you perform best when you’re surrounded by guidance, support and accountability, you’re in the right place.

If you’re currently running a practice and the financial side of it has you feeling frustrated, disheartened, discouraged or defeated, you’re in the right place. If you know you’ve got something valuable to offer but you haven’t been able to craft it into something that generates a steady revenue stream yet, we’ve got your back.

If you’re on the brink of launching a new practice and you’re feeling excited, nervous, apprehensive or impatient, you’re in the right place. If you need to be certain that you can replace your existing income before you confidently sever ties with your old employer, we can help you make it happen.


Helping clever people be commercially smart


There are a million reasons why you might not have made the sort of commercial impact you’re wanting to make just yet, and almost all of them can be addressed. Reasons like;

  • I’m not sure how much to charge.

  • I’m not sure how to package my offer (I’m not actually sure what I’m selling!)

  • I don’t know how to get meetings with people.

  • I get meetings, but I never seem to make the sale.

  • I know I can help people, but they don’t seem to understand why they need it.

  • Nobody ever says no (but not many people seem to say ‘yes’ either).

  • I feel weird selling myself.

  • I haven’t sold this before, so how do I know it’s going to work?

  • I need to spend months getting my program ready before I can start selling it.

  • I need a brochure/website/video/whitepaper before I can start selling.

  • I don’t have the time to get this off the ground.

  • I’m susceptible to ‘shiny object syndrome’.

  • I use perfectionism as a procrastination tool.

  • My competition has <thing I don’t have>.

  • I’m not qualified for this.

  • I don’t have a PhD.

  • I’m not confident in myself.

These are all issues common to clever people. We all find ways to sabotage ourselves, and sometimes the key to success is simply to placing yourself in an environment where self-sabotage is not an option. The Bootcamp promises to be just such an environment.


Do work you love, with people you like, the way you want


It begins with a 90 day sprint - a period of intense productivity where you’ll capture a piece of your expertise, package it up and take it to market. The goal is to make $10,000 in sales in month three. In order to make that happen, across 90 days, we're going to;

  • Perform a stocktake of your IP, identify any gaps and develop new IP to fill them

  • Choose a market niche

  • Perform rigorous market analysis to understand your niche and identify their 'hot buttons'

  • Design a commercial offering (a 'cluster') to take to the market

  • Hit the phones (and possibly coffee shops) and make some sales

If you're the right sort of person for this experiment, those bullet-points should fill you with a mix of excitement and butterflies. This is going to be hard work, but very rewarding, both financially and emotionally.

Here’s our Head of Engagement, Col Fink, to walk you through the process


As you can see in the video, the intent of the program is that in the six months between June and November, you’ll add $40K to your revenue. If you’re just launching your practice, that’ll be the first $40K in revenue in your new venture! If you’re already running a practice, this will be $40K in new revenue added on top of your existing activities.

The cost of the program is $9900 inc GST - six equal payments of $1650. You can secure a discount by paying in full upfront, the cost is $7500 if you choose this option.

The program is backed by an ironclad guarantee. Again, the intent is that you’ll add $40K in revenue over the course of six months, and the guarantee is that the program will at minimum pay for itself. If your results fall short of paying for the program, we’ll refund the difference.

This means that at worst, over the course of six months your enrolment will be cash-flow neutral. More likely you will be $30K (or more) in front, and on a steady path to continued success.