The Three Fundamentals

Published by Matt Church – Founder on 6 July 2023

Here are three things to consider if being a commercially successful thought leader is what you want.

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Day rates up!
A ‘day’ might mean an hour of keynote, 7 coaching sessions, half-day facilitation, or a 2-hour workshop. We need to get your day rate to fall somewhere between $5,000 a $15,000 a day.  This might be for a keynote session, a round of private coaching sessions or the aggregate of a per-head training fee. Of course, many achieve more than this rate. The point is to know this is the focus.

Two channels for cashflow!
Typically you will want to generate revenue from a public channel, defined by individuals paying by credit card and a professional channel, defined by invoices sent. Give some thought to how those two channels might work in your practice.

Build a list of committed people.  
The third fundamental is to get serious about building a list of people who like what you do, read what you write and follow your thinking. While social media is now, you need a personal and direct relationship with 150 people in your professional channel and 1500 in your public.

These three fundamentals will enable you to build a commercially successful Thought Leaders Practice earning $500,000 to $1,500,000,  working 50-200 days a year with one or maybe two staff. Lean, agile, profitable labour of love.

If we can do this around work you love, with people you like, the way you want, then you will find your practice gives you energy and work fulfils you instead of drains you. This is entirely possible. It’s not for everyone but has been proven true again and again over the last few decades as we’ve supported clever people to be commercially smart.