Published by Matt Church – Founder on 6 July 2023
Here are three things to consider if being a commercially successful thought leader is what you want.
No time to read the blog? You can listen to it here.
Day rates up!
A ‘day’ might mean an hour of keynote, 7 coaching sessions, half-day facilitation, or a 2-hour workshop. We need to get your day rate to fall somewhere between $5,000 a $15,000 a day. This might be for a keynote session, a round of private coaching sessions or the aggregate of a per-head training fee. Of course, many achieve more than this rate. The point is to know this is the focus.
Two channels for cashflow!
Typically you will want to generate revenue from a public channel, defined by individuals paying by credit card and a professional channel, defined by invoices sent. Give some thought to how those two channels might work in your practice.
Build a list of committed people.
The third fundamental is to get serious about building a list of people who like what you do, read what you write and follow your thinking. While social media is now, you need a personal and direct relationship with 150 people in your professional channel and 1500 in your public.
These three fundamentals will enable you to build a commercially successful Thought Leaders Practice earning $500,000 to $1,500,000, working 50-200 days a year with one or maybe two staff. Lean, agile, profitable labour of love.
If we can do this around work you love, with people you like, the way you want, then you will find your practice gives you energy and work fulfils you instead of drains you. This is entirely possible. It’s not for everyone but has been proven true again and again over the last few decades as we’ve supported clever people to be commercially smart.
Are you ready to make
a difference in the world?
Your decision to be part of the Thought Leaders Foundation Program is a decision to be committed. Committed to learning the curriculum in less than six months.
Our Foundation Program is a 6 month program where you learn our curriculum. As well as our extensive curriculum full of videos, exercises, worksheets, we provide live weekly coaching, 12 curated weekly work plans and a community of people on a similar path to you. The cost of our Foundation Program is a one off payment of $1500 AUD (plus GST for Australian residents only). We also offer this in three instalments of $500 AUD. The Foundation Program is a prerequisite to join Thought Leaders Business School. You are able to join TLBS as soon as you have completed the curriculum.
Most people complete the curriculum in 12 weeks. Because everyone’s circumstances are different we offer you 6 months to learn. Business School is not for everyone and there is no pressure to join. You are free to leave the Foundation Program at anytime.
Thought Leaders will contact you via email and SMS to ensure you get the most out of the program. We won’t spam you and you can easily opt out.