Purpose and Positioning

Purpose and Positioning

Lisa O'Neill

Lisa O'Neill

By signing up, you agree to Thought Leaders’ terms of service and privacy policy.


Who you are is why you are here.


I love the concept of “Who you are is why you are here.”

What is your message to the world?
What are you waiting on?
What is the difference you were born to make?
Who could benefit from you?

I have just spent two days with our Black Belt community discussing these concepts. For many of us, it’s our third or fourth time around the block on these discussions.

Being a thought leader is a constant game of ‘”pass the parcel” – you move through clusters, thinking, selling, and delivering and the layers come off.

The thing you thought you were ‘about’ will change. The ideal markets for your message will change. It’s a game of constant change – I’m not sure you are ever done until you are ‘done’!

Your life is full of clues.

The work you have done.
The places you have been.
The things you have worked through.
The experiences you have had.
The stories you have collected.

For the past 8 weeks, I have been running a positioning elective at Thought Leaders Business School.

Positioning is about how to capture, package, and deliver yourself to the world. How to get known for knowing something. It’s about being seen, being memorable, and being deliberate about how you are showing up.

Part one is Capture: to work on clarity.
What do you do?
Who are you?
Why are you here?

Part two is Package: to work on decisions.
Decide how you turn up.
Choose how you are seen.
Create yourself.

Part three is Deliver: to work on action.
Make choices about how you turn up.
Bring your best self.
Be obsessive and precise about your positioning.

I’ll leave you with these four big questions…

Who are you?
Why you are here?
Who knows?
Who cares? 


Lisa O’Neill

Join our

By signing up, you agree to Thought Leaders’ terms of service and privacy policy.

Are you ready to make
a difference in the world?

Apply Now


Your decision to be part of the Thought Leaders Foundation Program is a decision to be committed. Committed to learning the curriculum in less than six months.

Our Foundation Program is a 6 month program where you learn our curriculum. As well as our extensive curriculum full of videos, exercises, worksheets, we provide live weekly coaching, 12 curated weekly work plans and a community of people on a similar path to you. The cost of our Foundation Program is a one off payment of $1500 AUD (plus GST for Australian residents only). We also offer this in three instalments of $500 AUD. The Foundation Program is a prerequisite to join Thought Leaders Business School. You are able to join TLBS as soon as you have completed the curriculum.

Most people complete the curriculum in 12 weeks. Because everyone’s circumstances are different we offer you 6 months to learn. Business School is not for everyone and there is no pressure to join. You are free to leave the Foundation Program at anytime.

Thought Leaders will contact you via email and SMS to ensure you get the most out of the program. We won’t spam you and you can easily opt out.