Positioning Bias

Positioning Bias

Matt Church

Matt Church

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When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or business development opportunities.

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In several of our other books, including Thought Leaders Practice, on how to capture, package, and deliver your ideas for greater commercial success, we unpack a core piece of the Thought Leadership Curriculum, the Positioning Matrix.

Positioning Matrix

I won’t step it through in detail again here in this newsletter but, in short, it is a framework that allows you to think through who you are, what you do, and why we, as potential clients, might care. By strategising and preparing answers to these nine focus areas, you overcome reluctance to talk about yourself or your tendency to do so too much.

This process shows you the parts of your positioning that need work: Perhaps you need to share more personal stuff or unpack how your approach differs from others. You may be low energy when talking about yourself or perhaps too excited when you do.

Applying this framework, you take control of how you are positioned in the marketplace and can leverage that for strategic gain.

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