When you build a practice with positioning as your highest impact activity, you develop a different attitude to traditional sales and marketing or business development opportunities.
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In several of our other books, including Thought Leaders Practice, on how to capture, package, and deliver your ideas for greater commercial success, we unpack a core piece of the Thought Leadership Curriculum, the Positioning Matrix.
I won’t step it through in detail again here in this newsletter but, in short, it is a framework that allows you to think through who you are, what you do, and why we, as potential clients, might care. By strategising and preparing answers to these nine focus areas, you overcome reluctance to talk about yourself or your tendency to do so too much.
This process shows you the parts of your positioning that need work: Perhaps you need to share more personal stuff or unpack how your approach differs from others. You may be low energy when talking about yourself or perhaps too excited when you do.
Applying this framework, you take control of how you are positioned in the marketplace and can leverage that for strategic gain.
Are you ready to make
a difference in the world?
Your decision to be part of the Thought Leaders Foundation Program is a decision to be committed. Committed to learning the curriculum in less than six months.
Our Foundation Program is a 6 month program where you learn our curriculum. As well as our extensive curriculum full of videos, exercises, worksheets, we provide live weekly coaching, 12 curated weekly work plans and a community of people on a similar path to you. The cost of our Foundation Program is a one off payment of $1500 AUD (plus GST for Australian residents only). We also offer this in three instalments of $500 AUD. The Foundation Program is a prerequisite to join Thought Leaders Business School. You are able to join TLBS as soon as you have completed the curriculum.
Most people complete the curriculum in 12 weeks. Because everyone’s circumstances are different we offer you 6 months to learn. Business School is not for everyone and there is no pressure to join. You are free to leave the Foundation Program at anytime.
Thought Leaders will contact you via email and SMS to ensure you get the most out of the program. We won’t spam you and you can easily opt out.