Nice Cluster!

Nice Cluster!

Lisa O'Neill

Lisa O'Neill

By signing up, you agree to Thought Leaders’ terms of service and privacy policy.

Selling things that are necessary, nice, and indulgent!

No time to read the blog? You can listen to it here.


A cluster is a combination of three things.
An idea someone values,
A market who needs your idea, and;
A delivery method that works for you and your client.

We are often asked, “How do you know the right cluster to launch?”  There is so much that goes into this but there are three types of clusters you could consider.

  1. Necessary:
    The cluster that you know you can sell. You know the IP, you know the market, and you are experienced in the mode. This is the ideal cluster to launch when you need some cash flow. When you need a win. When you need to get some momentum. These clusters are constructed on your existing capabilities.Questions you can explore might include:
    Who are you? 
    What have you done? 
    Who do you know?   
    Who have you helped?
  2. Nice:
    This cluster will excite you. You might take existing IP into a new market or try new IP in an existing market. Remember you only need to change one part of message/market/mode circles to create a new cluster.Questions you can explore might include:
    What is a new market I’d like to develop?
    What is a new message I could share with my existing clients?
    What part of my work is exciting me at the moment?
    Can I do something more in that area?
  3. Indulgent:
    This is fun – you might be breaking new ground in your practice. You will be offering something new to someone new, in a new way. More experimental than commercial, this can be a great way to test new material and refresh your practice. Here you get to take your brand and positioning more towards the ideal future you.Questions you can explore might include:
    What work can I do to become more professionally famous?
    Who do I really want to work with?
    How can I make that a reality?
    Is there work I am currently doing that diminishes my brand in the market?  
    What is the funnest, most joy-filled work I can imagine?

Work you love, with people you like, the way you want is the north star of any practice. Taking the time to explore the perfect cluster, the perfect offer that is commercially smart and energising is worth doing!

Lisa O’Neill

Join our

By signing up, you agree to Thought Leaders’ terms of service and privacy policy.

Are you ready to make
a difference in the world?

Apply Now


Your decision to be part of the Thought Leaders Foundation Program is a decision to be committed. Committed to learning the curriculum in less than six months.

Our Foundation Program is a 6 month program where you learn our curriculum. As well as our extensive curriculum full of videos, exercises, worksheets, we provide live weekly coaching, 12 curated weekly work plans and a community of people on a similar path to you. The cost of our Foundation Program is a one off payment of $1500 AUD (plus GST for Australian residents only). We also offer this in three instalments of $500 AUD. The Foundation Program is a prerequisite to join Thought Leaders Business School. You are able to join TLBS as soon as you have completed the curriculum.

Most people complete the curriculum in 12 weeks. Because everyone’s circumstances are different we offer you 6 months to learn. Business School is not for everyone and there is no pressure to join. You are free to leave the Foundation Program at anytime.

Thought Leaders will contact you via email and SMS to ensure you get the most out of the program. We won’t spam you and you can easily opt out.