Focus On One Thing, Then Don’t

Published by Matt Church – Founder on 7 November 2023

Message, market and method are the tumblers on your practice safe. They are the combinations that help you unlock your greatest value as soon as possible.

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When starting to build your commercially smart thought leaders practice, you may need to get single-minded. A mistake many thought leaders make in the early stages is selling too many things and focussing on too many projects.

Break it down to one main offer.

To do this, you have to think through all of the things you hope to offer in your practice; coaching, speaking, running workshops. What’s the one thing that you can do, want to do and that people value? This will be your method or way of helping them.

Of all the people you know, who you would like to work with, who is the readiest to buy from you? These will be your potential clients, your market.

If there were one message you could blog on, send as a weekly newsletter and post videos on LinkedIn about, which message meets the same criteria as the first two questions? This will be your primary point of view, your message.

These three things; message, market and method are the tumblers on your practice safe. They are the combinations that help you unlock your greatest value as soon as possible.

Think of a dozen combinations of these three elements and then sequence them from easiest to hardest for you to deliver. Then, sequence them from easiest to sell to hardest to sell. And finally, sequence them around joy; those you would love to do versus those you might feel you have to do. These three sequence filters; easy, buyable, joyful then help you decide what to focus on first.

Do the work of exploring your many options and then double down on one of them for about 90 days until you get some commercial traction.

Wishing you success.

PS Next week, I will discuss why a $5,000 – $15,000 sale could be smarter than a $50,000 – $150,000 sale.

Learn more about Thought Leaders here.