Being in Charge

Being in Charge

Lisa O'Neill

Lisa O'Neill

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When you run your own practice, you are in charge.

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I have always loved being in charge. I love making decisions and taking charge of situations.

When you run your own practice, you are in charge. Except so many people aren’t! They do not take charge. They sit back and think that their practice will run itself.

Being in charge is part of the attraction at the start. The imagined freedom, the agency, the autonomy of doing what you want. While all full of vim and vigour, being in charge at the start is part excitement and part pressure. And it can wear thin quick! Surfing between gigs and maintaining your momentum mojo is a big job. Perhaps the biggest part of the job.

Some days, it’s too hard. Some days, it’s easier to hide at your desk, to develop new ideas, and to look busy without selling or delivery.

The course correction always needs to be a decision. To sit your bum in the action seat and take charge.

You need to decide.
Decide what you are selling.
Decide who you need to phone.
Decide who you are meeting.
Decide what you will charge.
Decide what support you need.
Decide what projects you need to prioritise.

There is a lot of push energy when you first start a practice. You are pushing your work, your name, and your expertise out into the world. After some time and some consistent effort, the world will respond.

But that’s not the end of the story. Your IP will change, markets will change, your delivery preferences will change. And then you need to push again. You need to make new decisions. Make more effort. To take charge again.

This is the game. Let’s go!

Lisa O’Neill

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