Published by Matt Church – Founder on 24 March 2021
Our Thought Leaders CEO, Lisa O’Neill, was explaining to our comms marketing team about the precious commodity that is our students’ attention. She was using ‘over emailing’ as a c
There are still places that can’t fly (in or out), there are limited conferences and training on zoom is not the same (Apparently its better when done differently). But the reality is that, sure, some things have absolutely changed and won’t come back anytime soon, but some things are possibly better as a consequence of facing this pandemic together.
I will leave it up to you to explore where it might be better, as that’s actually your job as a thought leader. Answer the question: What from the past do we want to carry into the future and what do we not wish to keep?
As a thought leader running a commercially smart practice you want to look for the ways you can be of service to your market right now. What can you create or share that might actually create a positive outcome from the negative shifts on the planet right now? What problems do the people who care about your message need to deal with right now? Not the perceived problem that suits your passion, but rather the deep problems that any consultant with compassion and creativity would go hard to work on.
A factory near me switched from making teddy bears to masks. Don’t worry, the bears are still coming but now they also sell masks.
Don’t worry the conferences will still happen (eventually) but now you sell online masterclasses.
It’s not ‘instead of’ it’s ‘as well as’. It’s just that in some cases there is a timing delay.
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