Published by Matt Church – Founder on 10 March 2021
So much of what you do as a Thought Leader is playing a game of make believe. We are selling the invisible (a service) and as such we will often benefit from making the idea tangible and visible to others.
This is why books still have a kind of positioning arbitrage. While bookstores die, libraries struggle and Seth Godin has proclaimed that his most recent book is his last book, books still serve a function. All my books are free to download digitally, I am not afraid of being taken advantage of, I am more afraid of being ignored or my work falling into obscurity. Keeping my work tangible and visible is key to the paid delivery work I do as a thought leader. A book sent in the mail closes the speaking deal, a great speech then rolls into a training program and off the back end of the training program I pick up executive coaching. The flow makes sense as one idea refers to, or positions the next.
However, all of that requires that first you be seen, be visible, and make the intangible somehow tangible.
What will you use to make this happen?
These are OLD school ideas for sure, in a world of social media, retargeting and lead scoring, but they work.
Make it real.
A quick note on the psychology here…
The first person who needs to believe it is you.
You need to see it out of nothing and bring it into form.
Then you need to set it free in the world and respond to the opportunities it creates.
Are you ready to make
a difference in the world?
Your decision to be part of the Thought Leaders Foundation Program is a decision to be committed. Committed to learning the curriculum in less than six months.
Our Foundation Program is a 6 month program where you learn our curriculum. As well as our extensive curriculum full of videos, exercises, worksheets, we provide live weekly coaching, 12 curated weekly work plans and a community of people on a similar path to you. The cost of our Foundation Program is a one off payment of $1500 AUD (plus GST for Australian residents only). We also offer this in three instalments of $500 AUD. The Foundation Program is a prerequisite to join Thought Leaders Business School. You are able to join TLBS as soon as you have completed the curriculum.
Most people complete the curriculum in 12 weeks. Because everyone’s circumstances are different we offer you 6 months to learn. Business School is not for everyone and there is no pressure to join. You are free to leave the Foundation Program at anytime.
Thought Leaders will contact you via email and SMS to ensure you get the most out of the program. We won’t spam you and you can easily opt out.